Pass by Parse
I have, however, noticed one problem with the service: if you happen to tell people about the service with a normal (OK, ‘British’) accent you can encounter some communication problems:
You say: > Check out this great service at parse.com
Your colleague hears: > Check out this great service at pass.com
…because unlike American English, ‘pass’ and ‘parse’ have identical pronunciation. My suggestion to Parse: buy some AdWord keywords for pass.com.